Espacio Nueva Carolina,
An airy identity that transforms a production studio into a limitless creative canvas.

( ) Nueva Carolina is a creative studio in Madrid, offering a versatile production space alongside full-service capabilities for photography and commercial film production.

It was clear their identity needed to reflect both their physical studio, which features a large cyclorama and adaptable shooting environments, and their broader production capabilities, from equipment rental to art direction and set fabrication.

We developed a bold yet minimal visual identity that frames Nueva Carolina as a blank canvas, a space where ideas can take shape. The logotype, represented by a pair of empty parentheses, reinforces this concept by suggesting adaptability, openness, and the airy sense of harmony found in the studio’s interior design.

The layout system draws from the markings found on film negatives, bringing a production-minded logic into the identity. A vivid custom orange, inspired by industrial production tape, sharpens the system with a utilitarian edge.

The result is a brand identity that positions ( ) Nueva Carolina not simply as a studio, but as a versatile production partner ready to bring creative visions to life.